Q&A – Tommy Hilfiger, Patrick Schwarzenegger and Abby Champion

Q&A | Tommy Hilfiger, Patrick Schwarzenegger, and Abby Champion
Campaign: Spring 2026

1. What does this campaign mean to you?

‍
Tommy:
This campaign is about what I love most—bringing people together. It’s that feeling of opening the doors, creating a moment, and watching different creative energies connect in one place. You see red, white and blue popping up everywhere—in the setting, in the details, in the way everyone shows up—and it feels like the next chapter of the Tommy lifestyle, refreshed for today.

‍
Patrick:
For me, it feels like stepping into Tommy’s lifestyle—the kind of party you really want to be at. You pull up the drive, the Cadillacs are rolling in, and suddenly you’re surrounded by this amazing mix of people and personalities. It’s fun, it’s effortless, and it feels like the clothes are made for that exact kind of moment.

‍
Abby:
It’s honestly such a dream. It feels like walking into this spontaneous world where everyone is iconic in their own field—and somehow it still feels easy and welcoming. There’s so much energy around the set, and it’s one of those moments you’re so excited to be part of. You can really feel that through the campaign.

2. Welcome back to another Tommy Hilfiger campaign. How does it feel to be working together again?

‍
Tommy:
One word—energising. Patrick and Abby represent the next generation of Classic American Cool: confident, effortless, and always themselves. Every time we collaborate, it feels current while still staying true to our shared vision. There’s a real sense of trust and creative chemistry that comes from working together over time.

‍
Patrick:
It feels great to be back. Every time we work together, the experience feels more organic and collaborative. There’s an ease that comes from familiarity, but it still feels like we’re raising the bar each time, which makes being part of another Tommy Hilfiger campaign so exciting.

‍
Abby:
There’s such a strong sense of connection and shared energy. The Tommy Hilfiger world is one that celebrates confidence and individuality, and it’s a joy to continue building that story together.

3. What excites you most about this collection? How does it reinterpret heritage pieces in a way that feels modern and relevant for today?

Tommy:
I love that we’ve taken the classic prep pieces—polos, rugbies, blazers—and made them feel fresh again. The lighter washes, updated proportions, and heritage details like club crests and nautical buttons give everything a new twist. It’s still unmistakably Tommy, but effortless and modern—how people want to dress right now.

‍
Patrick:
I love how wearable it is. It’s classic prep at the core, but the silhouettes feel updated—like the relaxed denim and layering pieces that just work together without trying too hard. It’s clean and has that easy California vibe. It feels like a collection you can live in—from daytime to going out, from city to vacation.

‍
Abby:
For me, it’s the balance. It’s got that timeless Tommy heritage—the red, white and blue, the varsity touches, the polos and Oxford shirts—but feels lighter and relaxed. The textures and details make everything feel elevated, but it never feels stiff. It’s chic in an effortless way—you can throw it on and instantly feel pulled together, whether you’re layering up or heading somewhere sunny.

4. Tommy Hilfiger has always drawn inspiration from the worlds of F.A.M.E.S. How do you see these cultural forces shaping this Spring 2026 campaign?

‍
Tommy:
F.A.M.E.S. has always been at the heart of what we do—it’s where culture is created and constantly redefined. For Spring 2026, those influences come together in a way that is optimistic and expressive, blending prep style with the energy of what’s happening now across the board. Today, self-expression is more fluid and personal than ever, and this campaign celebrates individuality while staying grounded in timeless design.

‍
Patrick:
Fashion today is so connected to what’s happening across art, music, entertainment, and sports—it’s all part of one conversation. This Spring 2026 campaign really reflects that crossover, where style feels authentic and personal. From Lionel DJing to Iman relaxing by the pool and enjoying the moment, everyone is dressing to express who they are and what they’re into. It’s all about that sense of freedom.

‍
Abby:
Culture shapes how people move and think—it’s not just about what you wear, it’s the mood you bring. In this campaign, you can see the energy, confidence, and ease of all the pieces—it’s about feeling comfortable being yourself. Style right now feels less about rules and more about emotion and individuality, and this story captures that shift beautifully.

5. How does this campaign reflect where you are in your lives today?

Tommy:
After four decades of designing “Prep Made Modern,” I’m still inspired by culture and the next generation, and Spring 2026 feels like a celebration of evolution without losing our authenticity. It’s about honoring where we’ve been while continuing to move forward with optimism, confidence, and that Tommy charm.

‍
Patrick:
It reflects a time when I feel grounded and purposeful, both personally and professionally. I’m confident in who I am and the choices I make, and this campaign mirrors that sense of ease and self-assurance. It’s about growth, balance, and enjoying the process.

‍
Abby:
Honestly, it feels like a pinch-me moment. We’re at this incredible Tommy getaway with people you’ve grown up watching and listening to, and somehow it still feels warm and relaxed—like you can just be present and enjoy it. For me, that’s where I’m at right now: feeling grateful, having fun, and not taking any of it for granted. The clothes match that energy—polished, but effortless.

‍

‍