M.J. Bale. Penguin Suit Project

Good partnerships, like good tailoring, are built to last. That's why M.J. Bale is extending their Penguin Suit Project for another two years, continuing to support the vital habitat restoration and conservation work at Fairyland on Tasmania's Bruny Island.

Since launching in February 2025, proceeds from every M.J. Bale tuxedo (up to 25k/year) have funded restoration work on this 330-acre ecological ark - home to fairy penguins, swift parrots, forty-spotted pardalotes, and other endangered species fighting for survival.

The past year has seen significant progress. Working with Indigenous cultural burning expert Jason Smith, Fairyland has conducted low-temperature cool burns across the property to restore healthy country and prevent catastrophic bushfires. The results have been encouraging: native ground covers are recovering beautifully in areas previously smothered by excessive foliage."The whole emphasis used to be on protection and just allowing nature to heal itself," says owner Paul Davis. "But it's not that simplistic. As Jason says: we took the humans out. People need land and land needs people."2025 brought challenges too - winter storms caused severe beach erosion, making it difficult for little penguins to access their rookeries. But the beaches are recovering, and bird life across Fairyland is thriving more than ever. The work continues: habitat restoration, weed management without broad-acre spraying, and partnerships with academics including University of Tasmania's Professor David Bowman, a leading fire science expert. M.J. Bale’s penguin suits protect theirs. And the commitment is for the long haul.

M.J. Bale. is now open on Ground Floor of Collins Arcade.